AUDI

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Audi

AUDI

At DigitasLBi I worked on several Audi projects. My contributions ranged from frontend development on campaign websites like Audi g-tron and Audi Quattro Golf Experience to concepting on the Audi A4 VR Experience app. I also advised the projectmanager and the client about technical solutions and implications.

VR: THE AUDI A4 EXPERIENCE

For the introduction of a new model A4 we were asked to create an app. We deciced to use VR to show the new model, even when it was not available yet a the dealership. For this project I was part of the Concept team as a Creative Technologist.

AUDI g-tron

Audi g-tron

For the introduction of a new model A3 g-tron we were asked to create a campaign site. The g-tron is not only a sensible choice (it is environmentally friendly, it has low bpm), but it's also a passionate choice (it's fast and sporty, with lots of premium extra's). We decided to create a website that reflected both the sensible and the passionate part, by making a left and a right side that animated beautifully into each other to form a new content page.

I was part of the Concept team as well as the Development team. I used GSAP, CreateJS and canvas extensively to create meaningfull and engaging animations and transitions that performed smoothly on any given platform.

AUDI Quattro Cup

Audi Quattro Cup

Audi wanted to give more attention to their sponsoring of the Golf sport. With a strong focus on the Dutch players Joost Luiten en Anne van Dam and the Audi Quattro Cup.

I was part of the Concept / UX team as well as the Development team. Techniques used include Susy for SASS for the grid system, canvas / CreateJS for the top header, BEM for naming CSS classes, jQuery, Grunt, Git, Bower, RequireJS, GSAP for animation and many, many more.